Sony PlayStation was gearing up to launch the third installment of the LittleBigPlanet franchise, LittleBigPlanet 3. Our “Stand Small” 360 campaign would help LittleBigPlanet 3 reclaim its seat as the pioneer of imagination and represent a return to creativity and shared experiences in gaming.

With video views toppling 10 million and counting, gamers rejoiced in our edgy strategy that took jabs at the market’s oversaturation of violence-laden shooter games.

Role: Pitch Winning, Lead Creative, Concept, Copywriting, Visual Concepts

Teaser Trailer

Community Crafted Launch Trailer:

Ignition, 2014
ACD: Spencer Donald + Matt Clack
Creative Lead/CW: Michelle Gilbert
AD: Ryan O'Nan + Brian Tzec
Producer: Cindy Cho

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