Chicago native.
Mother of two humans.
Lives in the woods. 

Michelle has spent the last 5 years at Razorfish growing the Eli Lilly Social Media business as Creative Director across multiple brands and workstreams. Beyond Lilly, she’s spearheaded new business opportunities, launched products, shored up productions from start to publish, and strengthened client trust and excitement along the way. Michelle has years of experience managing teams of creatives, strategists and production artists, collaborating across disciplines budgeting, and business planning— all while fostering a culture of work-life-balance and a people-first philosophy. 

Michelle has strong background in creative copywriting and a proven history of social media, digital and TV campaign successes. When brands need agile thinking, storytelling and breakthrough ideas, Michelle is always a top-requested creative leader. Her work has been awarded and featured in a multitude of online and print outlets such as: Cannes, AdWeek, Shorties— as well as recognized by Time Magazine. Some of the past brands she’s lent her voice to include: Red Bull, Adidas, Nike, Netflix, Warner Bros, PlayStation, Lexus, Acura, LG, and PURELL. 

When she's not writing, developing content, or cultivating copy for digital experiences, she's most likely consuming podcasts about FIRE, designing guest experiences for her AirBnb properties, and devouring every kids film imaginable. Michelle is constantly perusing IG and TikTok in the hopes of finding inspiration for the next great idea— all fueled by green smoothies and beyond meat burgers.

Her passions include riding and training her horses, woodland mushroom hunting, and of course, being a mom.

Creative Leadership
Business Leadership
Strategy Development
Script Writing
New Business Development
Social Media- content writing + ideation

Creative Director, Razorfish
2020 - Present
Eli Lilly: Verzenio, Baqsimi, REYVOW
Texas Children’s Hospital

Assoc. Creative Director, Razorfish
2016 - 2020
Eli Lilly: Taltz, Olumiant, Emgality, REYVOW, Verzenio, BAQSIMI

Sr. Creative (Freelance) 3AM
2015 - 2016
The Martian, Planet of the Apes, Netflix, Alien: Covenant

Sr. Copywriter, Team One
Lexus, Ritz-Carlton, HSBC Bank

Sr. Copywriter, Ignition Interactive
2013 - 2015
PlayStation, Nike, Netflix, Amazon, Apple Music

Copywriter, Kastner & Partners
2011 - 2013
Red Bull, adidas Golf, Qualcomm

Jr. Copywriter Ogilvy (Sao Paulo & LA)
Burger King, Hellman’s, Nature Made Vitamins

2019 MM&M Awards
Best Use of Social Media - Emgality

2017 Cannes Lion
SHORTLIST - Storytelling, “Meet Walter”

2017 ADDY
Digital Website, Acura.com

2017 Super Bowl Commercial
Brand: LG
Product: OLED TV

2016 Clios, Key Art
SILVER - Theatrical Partnerships, The Martian
BRONZE - Theatrical Creative Content, The Martian

2015 Clios, Key Art
SILVER - Social Campaign, Bojack Horseman
BRONZE - Integrated Campaing, Bojack Horseman

2015 Webby’s
FINALIST - Social Media, Bojack Horseman
FINALIST - Humor, Bojack Horseman

2015 Shorty’s
WINNER - Best Social Media Campaign, Bojack Horseman

2014 Times Magazine
Best Twitter Feed - House of Cards

Featured in ONE SHOW Exhibition, 2010
Published in Applied Arts Magazine, 2010
Semi-Finalist, Adobe Design Achievement Award, 2010

Miami Ad School
Copywriting, 2008-2010
Miami Ad School Global Top Dog Award, 2009
Miami - Amsterdam - Sydney - Sao Paulo - New York

University of Illinois, Champaign-Urbana
B.S. Advertising, 2004-2008
Minor in Spanish
Graduated with Honors

Saint Viator High School, Arlington Heights, IL
2x Varsity Soccer State Champion
2017 Hall of Fame inductee
Graduated with High Honors

Go all the way — Charles Bukowski
If you’re going to try, go all the way.
Otherwise, don’t even start.
If you’re going to try, go all the way.
This could mean losing girlfriends, wives,
relatives, jobs and maybe even your mind.
It could mean not eating for three or four days.
It could mean freezing on a park bench.
It could mean jail.
It could mean derision, mockery, isolation.
Isolation is the gift.
All the others are a test of your endurance,
of how much you really want to do it.
And, you’ll do it, despite rejection and the worst odds.
And it will be better than anything else you can imagine.
If you’re going to try, go all the way.
There is no other feeling like that.
You will be alone with the gods, and the nights will flame with fire.
DO IT. DO IT. DO IT. All the way
You will ride life straight to perfect laughter.
It’s the only good fight there is.

Copyright, 2020
Chicago, IL