The pioneer of the hand sanitizer category, Purell® is known around the world as the go-to brand for when situations get germy. Our assignment was to successfully launch a new category innovation within a ridiculously crowded market—PURELLL Multi-Surface Spray.
Unlike the competition, their new surface spray had something to brag about. It’s worry-free to use around kids, pets & food.
Our solution: Drive awareness using solely digital and put the focus on the spray in a multitude of real-life scenarios.
We created custom paid social units that treated the surface of the phone as another 'surface' to be disinfected.