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MICHELLE GILBERT CREATIVE
- Time's 140 Best Twitter Feeds of 2014
- THR covers GoT Premiere Tweet
- BuzzFeed covers Tony Hale exchange

Netflix launched House of Cards Season 2 through a mix of smart engagement, fan experiences, and compelling social content. Each piece we created embodied the calculating, manipulative, dark, and sexy nature of the show's characters.

Role: Lead Creative, Concept, Copywriting, Visual Concepts








Ignition, 2014
ECD: Chris Eyerman
Creative Lead/CW: Michelle Gilbert
CW: Arin Delaney
AD: Ryan O'Nan + Susie Thai
Social Strategist + CW: Will Melton
Producer: Cindy Cho
Copyright, 2020
Chicago, IL
Running on Cargo