Clio Awards: Bronze—Best Integrated Digital Campaign
Shorty Awards: WINNER— Best Social Media Campaign for Television Series 2015
Webby Awards: FINALIST— Social Media: Entertainment 2015
Webby Awards: FINALIST— Social Media: Humor 2015
Animated adult TV series, BoJack Horseman, is the twisted brainchild of Will Arnett and Aaron Paul. Our idea was to write an “Episode Zero,” before the series even launched, using BoJack’s personality and custom illustrations across Twitter, Instagram, and Tumblr.
For the months following launch, we made sure the each social account was ripe with Bojack’s irony, sadistic complaining and filled with bizarre content. Needless to say, followers couldn’t get enough.
Role: Copywriting, Visual Concepts