ADDY: SILVER— Digital Creative Technology, User Experience 2017
ADDY: SILVER— Responsive Design 2017
To bring Precision Crafted Performance to life, we unveiled a bold new website to match the brand's dynamic personality. Designed for mobile first – this highly responsive platform gives site visitors an exhilarating way to experience and shop for an Acura. Many assets were produced in 4k and CGI. Expertly crafted copy across the entire site ensured a succinct and powerful voice for the luxury brand.
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Razorfish, 2016