https://michellegilbertcreative.com michellegilbertcreative Tue, 11 Aug 2020 16:36:23 +0000 https://michellegilbertcreative.com en https://michellegilbertcreative.com/Alien-Covenant Wed, 05 Apr 2017 16:56:37 +0000 michellegilbertcreative https://michellegilbertcreative.com/Alien-Covenant CANNES Cyber Lion— Shortlist 2017 AdWeek Arc Awards 2017— Best Use of Brand/Product Integration Into Existing IP “Meet Walter” is a marketing short produced for the film Alien: Covenant. Using the talents of Michael Fassbender, we wanted to introduce his new AI character as if it were truly being marketed as something you could actually purchase. The campaign extends by asking viewers to “reserve” theirs at MeetWalter.com. On the site, simply enter your email address and receive updates as your product is “created.” The Drum: "The technological details are stunning, but so is the script, the acting and the marketing tools that went along with making Meet Walter seem like a real product." Bloody Disgusting: “Incredible... better than HBO’s Westworld...an absolutely stunning short film.” Digital Spy: "Alien: Covenant has released its most unsettling teaser yet...and there's not a xenomorph or facehugger in sight." Ad Age / Creativity: "Branded content done right." Engadget: “It’s like an Apple ad for your next creepy humanoid robot.” PC Mag: "It's product placement, but it's artfully executed." <img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/c60e30313ccaac16d446e52882cb5e556ce3c18da2548016be51ea8e94319db8/w79_9.jpg" data-mid="59283846" border="0" src="https://freight.cargo.site/w/1000/i/c60e30313ccaac16d446e52882cb5e556ce3c18da2548016be51ea8e94319db8/w79_9.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/000f9c84bcbbe00a3c2fd29da0e10ec483aa24d7d348d3710a3d12b5ff80a48e/w79_7.jpg" data-mid="59283847" border="0" src="https://freight.cargo.site/w/1000/i/000f9c84bcbbe00a3c2fd29da0e10ec483aa24d7d348d3710a3d12b5ff80a48e/w79_7.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/4d72bb43f712bc93148aa4f3865af8983db74ca70ebfe6daafe34738291b6040/w79_6.jpg" data-mid="59283848" border="0" src="https://freight.cargo.site/w/1000/i/4d72bb43f712bc93148aa4f3865af8983db74ca70ebfe6daafe34738291b6040/w79_6.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/72426fb92745f901530242a1f1c485248d28ab8bf59c6b3fedad3c43985615bf/w79_5.jpg" data-mid="59283849" border="0" src="https://freight.cargo.site/w/1000/i/72426fb92745f901530242a1f1c485248d28ab8bf59c6b3fedad3c43985615bf/w79_5.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/e7cfe6ca801f9973fa44ffa00489bee42460553dd5be80a8a13133b8489fef9d/w79_4.jpg" data-mid="59283850" border="0" src="https://freight.cargo.site/w/1000/i/e7cfe6ca801f9973fa44ffa00489bee42460553dd5be80a8a13133b8489fef9d/w79_4.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/709a88ea9e4ab59aadfabe9a3ccdfc206400fad443a40085478e795b4b24c7ab/w79_3.jpg" data-mid="59283851" border="0" src="https://freight.cargo.site/w/1000/i/709a88ea9e4ab59aadfabe9a3ccdfc206400fad443a40085478e795b4b24c7ab/w79_3.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/bed9a749cd16f3adddb2bcae76fdc9b23075d2e6f9adc66649e7eb2c1ebcca02/w79_2.jpg" data-mid="59283852" border="0" src="https://freight.cargo.site/w/1000/i/bed9a749cd16f3adddb2bcae76fdc9b23075d2e6f9adc66649e7eb2c1ebcca02/w79_2.jpg" /><img width="2132" height="1155" width_o="2132" height_o="1155" data-src="https://freight.cargo.site/t/original/i/dab6c5db3a8fee73385229aab8ec0fc20fef5b1bdab4d333aa4d193c5aec6de2/w79_1.jpg" data-mid="59283853" border="0" src="https://freight.cargo.site/w/1000/i/dab6c5db3a8fee73385229aab8ec0fc20fef5b1bdab4d333aa4d193c5aec6de2/w79_1.jpg" /> 3AM, 2017 https://michellegilbertcreative.com/Acura-com Sun, 08 Jan 2017 19:47:57 +0000 michellegilbertcreative https://michellegilbertcreative.com/Acura-com ADDY: GOLD— Consumer Website 2017 ADDY: SILVER— Digital Creative Technology, User Experience 2017 ADDY: SILVER— Responsive Design 2017 To bring Precision Crafted Performance to life, we unveiled a bold new website to match the brand's dynamic personality. Designed for mobile first – this highly responsive platform gives site visitors an exhilarating way to experience and shop for an Acura. Many assets were produced in 4k and CGI. Expertly crafted copy across the entire site ensured a succinct and powerful voice for the luxury brand. Visit Acura.com <img width="1600" height="8204" width_o="1600" height_o="8204" data-src="https://freight.cargo.site/t/original/i/b41a5a5198be3d23eae7f9f5dea31ca051c2693b10499dcddbbb326cde4ca4cb/Acura_Squarespace.jpg" data-mid="59283854" border="0" src="https://freight.cargo.site/w/1000/i/b41a5a5198be3d23eae7f9f5dea31ca051c2693b10499dcddbbb326cde4ca4cb/Acura_Squarespace.jpg" /> Razorfish, 2016 https://michellegilbertcreative.com/The-Martian Tue, 19 Apr 2016 17:19:47 +0000 michellegilbertcreative https://michellegilbertcreative.com/The-Martian Challenge: Mars movies have historically struggled at the box office. So how do you build excitement about a new entry into the genre in 2015? And how do you create momentum without succumbing to Hollywood's habit of flooding the market with every spoiler-ridden plot detail? "The World is Watching" To launch The Martian, we worked closely with legendary filmmaker Ridley Scott and 20th Century Fox to design a months-long original narrative that would tell the story of the mission from the public's point of view. Our goal was simple: Bring the world to life with the same cultural noise of the Cold War-era space race. Additionally, create an official continuity that could include brands, publishers, celebrities, and the audience. Results: - Opened #1 at the box-office - #1 movie for 4 weeks (U.S.) - 2nd-highest Fall opening of all-time - Ridley Scott’s most successful film ever - $600 million+ worldwide box-office - 20 million+ video views, beyond the trailers - A multiplatform narrative developed in chorus with NASA, Microsoft, GoPro, Under Armour, National Geographic, and StarTalk Official Training Partner of the Ares Space Program: We developed a comprehensive integrated partnership with Under Armour for Ridley Scott's The Martian that started with a simple idea: what if astronauts were sponsored by brands in the year 2035? The resulting campaign positioned the company as a provider of next-generation training gear designed for optimal mobility, comfort, advanced biometric data, and protection in the most demanding environment of all - space. “One of the best, most creative, and frankly most awesome promos for a movie ever.” — THE NERDIST “Ensures that viewers are invested in the characters before the movie even starts, and that we want them all to get off Mars safely.” — FAST COMPANY “Might be described as the most realistic three-minute glimpse into the future, ever...All future makers of movies about the future, take note.” — MASHABLE “The best teaser you’ll see all year.” — WHAT CULTURE “There’s something else about these funny side trailers that puts them above the rank-and-file trailer blast that usually accompanies movies.” — THE MARY SUE <img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/54510314c5df5679eeed4781e7648571c87151fcbe613d91e4697ab9afef5c42/lym4.jpg" data-mid="59283858" border="0" src="https://freight.cargo.site/w/1000/i/54510314c5df5679eeed4781e7648571c87151fcbe613d91e4697ab9afef5c42/lym4.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/4aadca11713204dabcc32ad84ec7f4e8e8c8aada4f28f8f41862a8e30d08c9d2/lym10.jpg" data-mid="59283859" border="0" src="https://freight.cargo.site/w/1000/i/4aadca11713204dabcc32ad84ec7f4e8e8c8aada4f28f8f41862a8e30d08c9d2/lym10.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/fa557df89f5884dcfa6de171f88f93a7a20c8e021e74c3edc243f05948d97554/lym_ad21.jpg" data-mid="59283860" border="0" src="https://freight.cargo.site/w/1000/i/fa557df89f5884dcfa6de171f88f93a7a20c8e021e74c3edc243f05948d97554/lym_ad21.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/2766577845076bce975030d2aef9273f2ef285beb73992023c5ce9009054d36b/lym7.jpg" data-mid="59283861" border="0" src="https://freight.cargo.site/w/1000/i/2766577845076bce975030d2aef9273f2ef285beb73992023c5ce9009054d36b/lym7.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/dd843042a5d4ff97903dc51ad0cb1c4eb3f34aefc7d47873e0f2ffb4e97d9df1/lym6-1.jpg" data-mid="59283862" border="0" src="https://freight.cargo.site/w/1000/i/dd843042a5d4ff97903dc51ad0cb1c4eb3f34aefc7d47873e0f2ffb4e97d9df1/lym6-1.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/d07ecffa280ae98463c9011ae69b22d817086cd0df208335bd5e22b7090ad87d/lym5.jpg" data-mid="59283864" border="0" src="https://freight.cargo.site/w/1000/i/d07ecffa280ae98463c9011ae69b22d817086cd0df208335bd5e22b7090ad87d/lym5.jpg" /><img width="2500" height="1318" width_o="2500" height_o="1318" data-src="https://freight.cargo.site/t/original/i/1d55902edad5d814c74cce10feebb390679d55b0e772a5abc3243d3285bf6482/lym1.jpg" data-mid="59283865" border="0" src="https://freight.cargo.site/w/1000/i/1d55902edad5d814c74cce10feebb390679d55b0e772a5abc3243d3285bf6482/lym1.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/3d3f8fbc07c58458f09c4cd224bb3a32c4993489c5cf56f94d63462fdaf274f2/lym_ad1-2.jpg" data-mid="59283866" border="0" src="https://freight.cargo.site/w/1000/i/3d3f8fbc07c58458f09c4cd224bb3a32c4993489c5cf56f94d63462fdaf274f2/lym_ad1-2.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/b503ec26c23794d528f30c04e5a5d43bb3a5164c45b5458271a36064bbe5644f/lym9.jpg" data-mid="59283867" border="0" src="https://freight.cargo.site/w/1000/i/b503ec26c23794d528f30c04e5a5d43bb3a5164c45b5458271a36064bbe5644f/lym9.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/071e066ae9155d1277b48f0a393249eac55a26e00fc74890f680692ed6862011/lym2.jpg" data-mid="59283868" border="0" src="https://freight.cargo.site/w/1000/i/071e066ae9155d1277b48f0a393249eac55a26e00fc74890f680692ed6862011/lym2.jpg" /><img width="2500" height="1354" width_o="2500" height_o="1354" data-src="https://freight.cargo.site/t/original/i/6d388d2749ba212cf74cf238406489dad46cb408c477bf3b9882f683337d741d/lym3.jpg" data-mid="59283863" border="0" src="https://freight.cargo.site/w/1000/i/6d388d2749ba212cf74cf238406489dad46cb408c477bf3b9882f683337d741d/lym3.jpg" /> 3AM, 2015 Role: Freelance Creative https://michellegilbertcreative.com/PURELL Wed, 22 Jan 2020 14:41:09 +0000 michellegilbertcreative https://michellegilbertcreative.com/PURELL Formulated for Worry-Free™ The pioneer of the hand sanitizer category, Purell® is known around the world as the go-to brand for when situations get germy. Our assignment was to successfully launch a new category innovation within a ridiculously crowded market—PURELLL Multi-Surface Spray. Unlike the competition, their new surface spray had something to brag about. It’s worry-free to use around kids, pets &amp; food. Our solution: Drive awareness using solely digital and put the focus on the spray in a multitude of real-life scenarios. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3f85f79dd602276ed9c272f8374b5a0b2e0b7d59e19d6d54e7b0c7e99cb45c9/PRL_HealthyPlacesPitch_Adlobs-Final-1.jpg" data-mid="59283869" border="0" src="https://freight.cargo.site/w/1000/i/e3f85f79dd602276ed9c272f8374b5a0b2e0b7d59e19d6d54e7b0c7e99cb45c9/PRL_HealthyPlacesPitch_Adlobs-Final-1.jpg" /> We created custom paid social units that treated the surface of the phone as another 'surface' to be disinfected. &nbsp; <img width="1000" height="1892" width_o="1000" height_o="1892" data-src="https://freight.cargo.site/t/original/i/2b54f2991e1084a56d70d8c8c8c8f0c9c7fd8f75388bc70d9863357618037f98/PRL_HP_Pandora_SponsoredListening_300x250_Final.png" data-mid="133184794" border="0" src="https://freight.cargo.site/w/1000/i/2b54f2991e1084a56d70d8c8c8c8f0c9c7fd8f75388bc70d9863357618037f98/PRL_HP_Pandora_SponsoredListening_300x250_Final.png" /> #PassthePurell was our Back to School Campaign where we leveraged our creative idea of santizing digital spaces, to the back to school season!&nbsp; <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/febdc6493608f91cbbdebde5d9457ac7544fb43b435e3cb85c9bdc00b9b97966/gecko_4b.gif" data-mid="133184240" border="0" src="https://freight.cargo.site/w/800/i/febdc6493608f91cbbdebde5d9457ac7544fb43b435e3cb85c9bdc00b9b97966/gecko_4b.gif" /><img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/270a0b38ee121839d30d6250b647d4ebbdfe448e9223365afa5a02c0ff341560/gum_3.gif" data-mid="133184248" border="0" src="https://freight.cargo.site/w/800/i/270a0b38ee121839d30d6250b647d4ebbdfe448e9223365afa5a02c0ff341560/gum_3.gif" /><img width="1716" height="1308" width_o="1716" height_o="1308" data-src="https://freight.cargo.site/t/original/i/bc8f1b6cfe7b5c0906f6b838d27f60a29f246d0d4548800a23828237a6471385/PURELL_social_takeover_grabs.png" data-mid="133184344" border="0" src="https://freight.cargo.site/w/1000/i/bc8f1b6cfe7b5c0906f6b838d27f60a29f246d0d4548800a23828237a6471385/PURELL_social_takeover_grabs.png" /><img width="2500" height="1042" width_o="2500" height_o="1042" data-src="https://freight.cargo.site/t/original/i/dd4fa6f4a96ecebcf75e8f930d84ef1795fb703acde40820ff6f41714566e23b/PURELL_youtube_prerolls.png" data-mid="133184223" border="0" src="https://freight.cargo.site/w/1000/i/dd4fa6f4a96ecebcf75e8f930d84ef1795fb703acde40820ff6f41714566e23b/PURELL_youtube_prerolls.png" /> https://michellegilbertcreative.com/BoJack-Horseman-Social Sat, 20 Dec 2014 20:10:47 +0000 michellegilbertcreative https://michellegilbertcreative.com/BoJack-Horseman-Social Clio Awards: SILVER—Best Social Media Campaign Clio Awards: Bronze—Best Integrated Digital Campaign Shorty Awards: WINNER— Best Social Media Campaign for Television Series 2015 Webby Awards: FINALIST— Social Media: Entertainment 2015 Webby Awards: FINALIST— Social Media: Humor 2015 Animated adult TV series, BoJack Horseman, is the twisted brainchild of Will Arnett and Aaron Paul. Our idea was to write an “Episode Zero,” before the series even launched, using BoJack’s personality and custom illustrations across Twitter, Instagram, and Tumblr. For the months following launch, we made sure the each social account was ripe with Bojack’s irony, sadistic complaining and filled with bizarre content. Needless to say, followers couldn’t get enough. Role: Copywriting, Visual Concepts Visit the site here: https://bojackhorseman.com <img width="1441" height="943" width_o="1441" height_o="943" data-src="https://freight.cargo.site/t/original/i/7b9ba5fd1e7ea25bfcafbb9d93003cba35118860e44899cdd8e1ac920e8fcf51/Screen-Shot-2014-12-22-at-12.00.40-PM.png" data-mid="59283891" border="0" src="https://freight.cargo.site/w/1000/i/7b9ba5fd1e7ea25bfcafbb9d93003cba35118860e44899cdd8e1ac920e8fcf51/Screen-Shot-2014-12-22-at-12.00.40-PM.png" /><img width="1415" height="723" width_o="1415" height_o="723" data-src="https://freight.cargo.site/t/original/i/dfba8f45ee3535dda69cb8331306632ff1720cf918c062a813e4f0d3c32769ef/Screen-Shot-2014-12-22-at-12.01.04-PM.png" data-mid="59283892" border="0" src="https://freight.cargo.site/w/1000/i/dfba8f45ee3535dda69cb8331306632ff1720cf918c062a813e4f0d3c32769ef/Screen-Shot-2014-12-22-at-12.01.04-PM.png" /><img width="1414" height="722" width_o="1414" height_o="722" data-src="https://freight.cargo.site/t/original/i/0d3a247d93ad0f762faf3ca69f72c01de81f3dc4d937a7ce3ae5e98398911014/Screen-Shot-2014-12-22-at-12.01.38-PM.png" data-mid="59283893" border="0" src="https://freight.cargo.site/w/1000/i/0d3a247d93ad0f762faf3ca69f72c01de81f3dc4d937a7ce3ae5e98398911014/Screen-Shot-2014-12-22-at-12.01.38-PM.png" /> Visit the Tumblr here: https://bojackhorseman.tumblr.com/ <img width="1441" height="943" width_o="1441" height_o="943" data-src="https://freight.cargo.site/t/original/i/370da07756cf24f2791564daec4786f63f687d32a500c3ca1147a4caea1a3b71/Screen-Shot-2014-12-22-at-11.59.12-AM.png" data-mid="59283890" border="0" src="https://freight.cargo.site/w/1000/i/370da07756cf24f2791564daec4786f63f687d32a500c3ca1147a4caea1a3b71/Screen-Shot-2014-12-22-at-11.59.12-AM.png" /><img width="1850" height="1106" width_o="1850" height_o="1106" 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height="806" width_o="806" height_o="806" data-src="https://freight.cargo.site/t/original/i/a630ad42c0e0e709e506f590d465838d0c4b032ceb93eacb5b4f814c11459543/10262121_600633353385954_3624524818822212462_n.jpg" data-mid="59283886" border="0" src="https://freight.cargo.site/w/806/i/a630ad42c0e0e709e506f590d465838d0c4b032ceb93eacb5b4f814c11459543/10262121_600633353385954_3624524818822212462_n.jpg" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b64f08e7c880ffcdf175c15b20b5c9c7556002dedba05b2678eabe7d5b41f268/10463974_610017865780836_2176233696160524604_n.jpg" data-mid="59283887" border="0" src="https://freight.cargo.site/w/800/i/b64f08e7c880ffcdf175c15b20b5c9c7556002dedba05b2678eabe7d5b41f268/10463974_610017865780836_2176233696160524604_n.jpg" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/4553ae9c58853cc16cae5e190d7b86cbeaa477660c97cf724b367311e87f6a5c/10532380_633696000079689_5409816683580021848_n.jpg" data-mid="59283888" border="0" src="https://freight.cargo.site/w/800/i/4553ae9c58853cc16cae5e190d7b86cbeaa477660c97cf724b367311e87f6a5c/10532380_633696000079689_5409816683580021848_n.jpg" /><img width="960" height="620" width_o="960" height_o="620" data-src="https://freight.cargo.site/t/original/i/9483c16d642438da1a00ee32c17df9758335653aeba5b2c0ffbce2ec1b676531/10479959_640217612760861_144522744933878931_n.jpg" data-mid="59283889" border="0" src="https://freight.cargo.site/w/960/i/9483c16d642438da1a00ee32c17df9758335653aeba5b2c0ffbce2ec1b676531/10479959_640217612760861_144522744933878931_n.jpg" /> Ignition, 2014 ECD: Chris Eyerman ACD: Spencer Donald CW: Michelle Gilbert + Will Melton + Mustafa Ulker + Noah Buck Producer: Lizzie Ruiz + Rene Aro Social Manager: Jake Gant AD: Jaclyn Yuan, Brian Tzec, Susie Thai https://michellegilbertcreative.com/NIKEiD-LeBron-James-12 Sat, 20 Dec 2014 16:06:35 +0000 michellegilbertcreative https://michellegilbertcreative.com/NIKEiD-LeBron-James-12 The return of LeBron James to the Cleveland Cavaliers was nothing short of inspirational. This moment marked a clear departure from LeBron’s younger days of “The Decision” to his newfound demeanor of “humbled hometown hero.” To showcase this monumental shift in persona, Nike needed a fresh approach. The idea was to put the real heroes of Cleveland in LeBron’s shoes and tell the story of why this city is one of America’s greats. #iDYOURHERO gave audiences a way to submit and create shoes for the people that inspire them. The campaign culminated with LeBron inviting all 12 heroes to watch him play, courtside seats of course, and LeBron would wear hero #12's shoes during the game. Role: Pitch Winning, Concept &amp; Copywriting <img width="1000" height="2808" width_o="1000" height_o="2808" data-src="https://freight.cargo.site/t/original/i/014ad534da67db08bcacc262b32e7b842868d35a4c675a14d12cc8f945b16c0a/NIKE-SITE-1.jpg" data-mid="59283899" border="0" src="https://freight.cargo.site/w/1000/i/014ad534da67db08bcacc262b32e7b842868d35a4c675a14d12cc8f945b16c0a/NIKE-SITE-1.jpg" /> <img width="960" height="480" width_o="960" height_o="480" data-src="https://freight.cargo.site/t/original/i/a9ea1a6604673e7987d7000e284d3a7d9540f2112978b9e53c38693e620bc51f/10355901_10152597066461309_4241292852028870698_n.jpg" data-mid="59283914" border="0" src="https://freight.cargo.site/w/960/i/a9ea1a6604673e7987d7000e284d3a7d9540f2112978b9e53c38693e620bc51f/10355901_10152597066461309_4241292852028870698_n.jpg" /> <img width="960" height="480" width_o="960" height_o="480" 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data-src="https://freight.cargo.site/t/original/i/c0030b025b7045dd6a1eb37179851cf17df152b197f9416b64ae9750fa9f6a0b/10847821_10152597066626309_4438634316078273738_n.jpg" data-mid="59283911" border="0" src="https://freight.cargo.site/w/960/i/c0030b025b7045dd6a1eb37179851cf17df152b197f9416b64ae9750fa9f6a0b/10847821_10152597066626309_4438634316078273738_n.jpg" /> <img width="960" height="480" width_o="960" height_o="480" data-src="https://freight.cargo.site/t/original/i/be890c57f5dde5eae1683a03f27a7689d6b58855d8f983f2dd4bc67a6fb39f88/10868274_10152597066701309_2829217282947699158_n.jpg" data-mid="59283910" border="0" src="https://freight.cargo.site/w/960/i/be890c57f5dde5eae1683a03f27a7689d6b58855d8f983f2dd4bc67a6fb39f88/10868274_10152597066701309_2829217282947699158_n.jpg" /> <img width="960" height="480" width_o="960" height_o="480" 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data-src="https://freight.cargo.site/t/original/i/a13b6b71f5c9bd0949478b05a2a149fc162d8ae166af4e5f258fa4de7aa098c8/10616133_10152597067261309_8259034332048007538_n.jpg" data-mid="59283903" border="0" src="https://freight.cargo.site/w/960/i/a13b6b71f5c9bd0949478b05a2a149fc162d8ae166af4e5f258fa4de7aa098c8/10616133_10152597067261309_8259034332048007538_n.jpg" /> <img width="511" height="506" width_o="511" height_o="506" data-src="https://freight.cargo.site/t/original/i/badc8bbaac285c1815e71652f473efd74b91e2d7482ddae2942ab7d3341dc8cf/Screen-Shot-2015-01-05-at-10.36.41-AM.png" data-mid="59283927" border="0" src="https://freight.cargo.site/w/511/i/badc8bbaac285c1815e71652f473efd74b91e2d7482ddae2942ab7d3341dc8cf/Screen-Shot-2015-01-05-at-10.36.41-AM.png" /> <img width="896" height="716" width_o="896" height_o="716" data-src="https://freight.cargo.site/t/original/i/5eb4e30c4d605e8ce81908a08d414bea3fb0028a99cca9c10db98f083efc20df/Screen-Shot-2014-12-30-at-11.53.36-AM.png" data-mid="59283923" border="0" src="https://freight.cargo.site/w/896/i/5eb4e30c4d605e8ce81908a08d414bea3fb0028a99cca9c10db98f083efc20df/Screen-Shot-2014-12-30-at-11.53.36-AM.png" /><img width="1147" height="714" width_o="1147" height_o="714" data-src="https://freight.cargo.site/t/original/i/c6ac1ddd94b9d423d9a7ae4f640176697f2d59e2f43df3c2f45b356cd05e9434/Screen-Shot-2014-12-30-at-11.51.45-AM.png" data-mid="59283924" border="0" src="https://freight.cargo.site/w/1000/i/c6ac1ddd94b9d423d9a7ae4f640176697f2d59e2f43df3c2f45b356cd05e9434/Screen-Shot-2014-12-30-at-11.51.45-AM.png" /><img width="1151" height="708" width_o="1151" height_o="708" data-src="https://freight.cargo.site/t/original/i/8e086fe4397acbb0e4b1bdcdc481e44a04e424931c33681eda62a83f6854a6bf/Screen-Shot-2014-12-30-at-11.50.11-AM.png" data-mid="59283925" border="0" src="https://freight.cargo.site/w/1000/i/8e086fe4397acbb0e4b1bdcdc481e44a04e424931c33681eda62a83f6854a6bf/Screen-Shot-2014-12-30-at-11.50.11-AM.png" /><img width="1133" height="684" width_o="1133" height_o="684" data-src="https://freight.cargo.site/t/original/i/50d3695e281f6890bdfbf51d5f4cfca1c1de5611fdfb20d91b3269703d820714/Screen-Shot-2014-12-30-at-11.49.36-AM.png" data-mid="59283926" border="0" src="https://freight.cargo.site/w/1000/i/50d3695e281f6890bdfbf51d5f4cfca1c1de5611fdfb20d91b3269703d820714/Screen-Shot-2014-12-30-at-11.49.36-AM.png" /><img width="492" height="661" width_o="492" height_o="661" data-src="https://freight.cargo.site/t/original/i/47e6509b70905c9dfdbb51f161f0f95c1f57055cc0e15571e79a467d5c74a274/Screen-Shot-2014-12-30-at-11.55.44-AM.png" data-mid="59283922" border="0" src="https://freight.cargo.site/w/492/i/47e6509b70905c9dfdbb51f161f0f95c1f57055cc0e15571e79a467d5c74a274/Screen-Shot-2014-12-30-at-11.55.44-AM.png" /> }Ignition, 2014 ACD: Matt Clack + Spencer Donald Sr. CW: Michelle Gilbert AD: Esther Lee, Mark Gierl Producer: Lizzie Ruiz https://michellegilbertcreative.com/Pharma-Migraine Tue, 11 Aug 2020 16:36:23 +0000 michellegilbertcreative https://michellegilbertcreative.com/Pharma-Migraine Pharma SOCIAL MEIDA MM&amp;M AWARDS: 2019 GOLD “Best Use of Social Media” How do you reshape the conversation around migraine? Migraine affects more than 30 million Americans, with many suffering more than 14 debilitating migraine days per month. There isn’t any concrete way to diagnose migraine; doctors typically determine severity by asking patients to count their migraine days, which often leaves patients looking to the future with dread. For full campaign, please watch the case study. Password by request only.&nbsp; <img width="2098" height="1770" width_o="2098" height_o="1770" data-src="https://freight.cargo.site/t/original/i/29698d2c5c85af85e2b83af90ebb82526f1689fb8c33b0df2268d0cbf3682c9d/Screen-Shot-2020-08-11-at-11.47.34-AM.png" data-mid="79641653" border="0" src="https://freight.cargo.site/w/1000/i/29698d2c5c85af85e2b83af90ebb82526f1689fb8c33b0df2268d0cbf3682c9d/Screen-Shot-2020-08-11-at-11.47.34-AM.png" /> CASE STUDY: https://michellegilbertcreative.com/Pharma-Rheumatoid-Arthritis Fri, 16 Aug 2019 20:26:47 +0000 michellegilbertcreative https://michellegilbertcreative.com/Pharma-Rheumatoid-Arthritis Introducing the RA Edge:&nbsp;Real people. Real Rheumatoid Arthritis. One Facebook community.&nbsp; To bring this brand’s mission of “becoming the most empathetic pharma company in the world” to life, we did more than create ads for their new treatment for RA, we put their goal into action. The first step was the most indispensable: engaging with real RA patients. Through social listening, quantitative market research, and qualitative focus group conversations, we heard all about the negativity and hopelessness typically found in RA groups online. So we decided to tackle the negativity head on. Collaborating with a body paint artist, we invited RA sufferers to reclaim their personal power by visualizing feelings of hope through body art. These inspiring images helped form the backbone of an artistically-focused campaign that represented a totally unique type of pharma campaign, as well as a thriving social media community, The RA Edge. The result? 16.4 Million Targeted Patient Impressions 14,000 Shares of a paid social content Please request password to view “RA EDGE: Expressions of Hope” case study <img width="968" height="843" width_o="968" height_o="843" data-src="https://freight.cargo.site/t/original/i/1b51e021502f2cd20b0913e687840098bbbfbf04d5241fa8824849181ae854b3/RA-EDGE-FBK.png" data-mid="59843499" border="0" src="https://freight.cargo.site/w/968/i/1b51e021502f2cd20b0913e687840098bbbfbf04d5241fa8824849181ae854b3/RA-EDGE-FBK.png" /> This positive forum of support has more than 17,000 patients rally behind it. <img width="2346" height="1368" width_o="2346" height_o="1368" data-src="https://freight.cargo.site/t/original/i/f1eeb8e9b24e5331d2133ca87b1b29b97561a2569a8dc2139e7a02fdaed4da2d/Screen-Shot-2020-01-30-at-11.46.51-AM.png" data-mid="59843200" border="0" src="https://freight.cargo.site/w/1000/i/f1eeb8e9b24e5331d2133ca87b1b29b97561a2569a8dc2139e7a02fdaed4da2d/Screen-Shot-2020-01-30-at-11.46.51-AM.png" /> Razorfish, 2019 https://michellegilbertcreative.com/PlayStation-LittleBigPlanet-3 Mon, 10 Nov 2014 22:37:11 +0000 michellegilbertcreative https://michellegilbertcreative.com/PlayStation-LittleBigPlanet-3 Sony PlayStation was gearing up to launch the third installment of the LittleBigPlanet franchise, LittleBigPlanet 3. Our “Stand Small” 360 campaign would help LittleBigPlanet 3 reclaim its seat as the pioneer of imagination and represent a return to creativity and shared experiences in gaming. With video views toppling 10 million and counting, gamers rejoiced in our edgy strategy that took jabs at the market’s oversaturation of violence-laden shooter games. Role: Pitch Winning, Lead Creative, Concept, Copywriting, Visual Concepts Teaser Trailer Community Crafted Launch Trailer: <img width="1971" height="2752" width_o="1971" height_o="2752" data-src="https://freight.cargo.site/t/original/i/c1bb1d4e21bc2377a1ff960cae0ed8eb88eb8eacf37711db130f287e5fdb74e9/lbp-print.jpg" data-mid="59283972" border="0" src="https://freight.cargo.site/w/1000/i/c1bb1d4e21bc2377a1ff960cae0ed8eb88eb8eacf37711db130f287e5fdb74e9/lbp-print.jpg" /> <img width="1500" height="816" width_o="1500" height_o="816" data-src="https://freight.cargo.site/t/original/i/4d4b1c9e9b76be9f7ad1d93e4ea9a83c575c290f7e09b66e765e64af57c352dc/original.jpg" data-mid="59283940" border="0" src="https://freight.cargo.site/w/1000/i/4d4b1c9e9b76be9f7ad1d93e4ea9a83c575c290f7e09b66e765e64af57c352dc/original.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/4c3be6457ca0eb22f2612dec55380e41f291ad857f5687c71c9980f2f986f62d/LBP3_StandSmall_PreOrder_1024x768.jpg" data-mid="59283928" border="0" src="https://freight.cargo.site/w/1000/i/4c3be6457ca0eb22f2612dec55380e41f291ad857f5687c71c9980f2f986f62d/LBP3_StandSmall_PreOrder_1024x768.jpg" /> <img width="600" height="2337" width_o="600" height_o="2337" data-src="https://freight.cargo.site/t/original/i/07f42af88b5a2fd4f2c2c803e8198465035145d57f220fbd9d24bf46122f2d4d/LBP-banneranimation.jpg" data-mid="59283954" border="0" src="https://freight.cargo.site/w/600/i/07f42af88b5a2fd4f2c2c803e8198465035145d57f220fbd9d24bf46122f2d4d/LBP-banneranimation.jpg" /> <img width="990" height="1126" width_o="990" height_o="1126" data-src="https://freight.cargo.site/t/original/i/14622e3b6c09f7da37122acf8d660e8499e42e62a1ab5cc763ed6b1ea3e0fdb5/LBP3_RM_970x250_970x418_board_ADG_05.jpg" data-mid="59283960" border="0" 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data-src="https://freight.cargo.site/t/original/i/d105b46eeb5d9d2043d47faf785fed2756cdb1baa665b9de7e091de1c8e8b3fb/BeUnflappable_3.gif" data-mid="59283930" border="0" src="https://freight.cargo.site/w/517/i/d105b46eeb5d9d2043d47faf785fed2756cdb1baa665b9de7e091de1c8e8b3fb/BeUnflappable_3.gif" /> <img width="517" height="307" width_o="517" height_o="307" data-src="https://freight.cargo.site/t/original/i/3e80cc6fbcaf0149cfc9379bfa914e080e6a6d9cf947a41799ef8656a8a09370/MustacheFever_3.gif" data-mid="59283931" border="0" src="https://freight.cargo.site/w/517/i/3e80cc6fbcaf0149cfc9379bfa914e080e6a6d9cf947a41799ef8656a8a09370/MustacheFever_3.gif" /> <img width="517" height="307" width_o="517" height_o="307" data-src="https://freight.cargo.site/t/original/i/719029778350f88f6085ee6ce472ca93ca451000a8cd8550df66475a94d73d6f/lbp3_toggletime.gif" data-mid="59283932" border="0" 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data-src="https://freight.cargo.site/t/original/i/a1943428672e5eb75a5ca3d6ac63648314b511964553414062ddaf18b4e2c9ad/Screen-Shot-2014-12-30-at-11.48.21-AM.png" data-mid="59283962" border="0" src="https://freight.cargo.site/w/1000/i/a1943428672e5eb75a5ca3d6ac63648314b511964553414062ddaf18b4e2c9ad/Screen-Shot-2014-12-30-at-11.48.21-AM.png" /><img width="1137" height="715" width_o="1137" height_o="715" data-src="https://freight.cargo.site/t/original/i/8449d6283037cf558a7429badf95e3b9b14457d11b9e1bd5e6729b23e55198f8/Screen-Shot-2014-12-30-at-11.47.45-AM.png" data-mid="59283963" border="0" src="https://freight.cargo.site/w/1000/i/8449d6283037cf558a7429badf95e3b9b14457d11b9e1bd5e6729b23e55198f8/Screen-Shot-2014-12-30-at-11.47.45-AM.png" /><img width="597" height="696" width_o="597" height_o="696" data-src="https://freight.cargo.site/t/original/i/946baa6f81aca0fee282666e917bd321beb5f11b333d8e3373199fca2cdbe408/Screen-Shot-2014-12-30-at-11.35.58-AM.png" data-mid="59283964" border="0" 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height_o="716" data-src="https://freight.cargo.site/t/original/i/f07d7dac177c1a7a5107b050b970d8e178cf03f0daa6fd0ab74431449feffa4c/Screen-Shot-2014-12-30-at-11.32.56-AM.png" data-mid="59283967" border="0" src="https://freight.cargo.site/w/969/i/f07d7dac177c1a7a5107b050b970d8e178cf03f0daa6fd0ab74431449feffa4c/Screen-Shot-2014-12-30-at-11.32.56-AM.png" /><img width="1146" height="577" width_o="1146" height_o="577" data-src="https://freight.cargo.site/t/original/i/67f620720e52a0a579707bfe5d700d5f35d9de405fac7a3ccbceb6d9de9d0bd9/Screen-Shot-2014-12-30-at-11.32.30-AM.png" data-mid="59283968" border="0" src="https://freight.cargo.site/w/1000/i/67f620720e52a0a579707bfe5d700d5f35d9de405fac7a3ccbceb6d9de9d0bd9/Screen-Shot-2014-12-30-at-11.32.30-AM.png" /><img width="1146" height="711" width_o="1146" height_o="711" data-src="https://freight.cargo.site/t/original/i/6ea3a7abb63fff17faf3eddf161d35392a9cdfab18a6096f15ae51804705029f/Screen-Shot-2014-12-30-at-11.31.54-AM.png" data-mid="59283969" border="0" src="https://freight.cargo.site/w/1000/i/6ea3a7abb63fff17faf3eddf161d35392a9cdfab18a6096f15ae51804705029f/Screen-Shot-2014-12-30-at-11.31.54-AM.png" /><img width="1087" height="850" width_o="1087" height_o="850" data-src="https://freight.cargo.site/t/original/i/80f25917855323806be6c2c31aeca0060f1a10e2e1667675ea93cef86b039aab/Screen-Shot-2014-11-20-at-4.06.47-PM.png" data-mid="59283970" border="0" src="https://freight.cargo.site/w/1000/i/80f25917855323806be6c2c31aeca0060f1a10e2e1667675ea93cef86b039aab/Screen-Shot-2014-11-20-at-4.06.47-PM.png" />Ignition, 2014 ACD: Spencer Donald + Matt Clack Creative Lead/CW: Michelle Gilbert AD: Ryan O'Nan + Brian Tzec Producer: Cindy Cho https://michellegilbertcreative.com/House-Of-Cards-Season-2 Tue, 15 Jul 2014 00:34:15 +0000 michellegilbertcreative https://michellegilbertcreative.com/House-Of-Cards-Season-2 - Time's 140 Best Twitter Feeds of 2014 - THR covers GoT Premiere Tweet - BuzzFeed covers Tony Hale exchange Netflix launched House of Cards Season 2 through a mix of smart engagement, fan experiences, and compelling social content. Each piece we created embodied the calculating, manipulative, dark, and sexy nature of the show's characters. Role: Lead Creative, Concept, Copywriting, Visual Concepts <img width="1000" height="2862" width_o="1000" height_o="2862" data-src="https://freight.cargo.site/t/original/i/a72da5cd281c60b02321e23a76c66d30b7bd8407ea2052a4800424c80bfb24e7/social_posters_o.jpg" data-mid="59283973" border="0" src="https://freight.cargo.site/w/1000/i/a72da5cd281c60b02321e23a76c66d30b7bd8407ea2052a4800424c80bfb24e7/social_posters_o.jpg" /><img width="1000" height="862" width_o="1000" height_o="862" data-src="https://freight.cargo.site/t/original/i/2c6098a5a225db13f6a2ba0149f67d54b5a53397c7691cce0d83ab86cb1723cf/tweets2_o.jpg" data-mid="59283976" border="0" src="https://freight.cargo.site/w/1000/i/2c6098a5a225db13f6a2ba0149f67d54b5a53397c7691cce0d83ab86cb1723cf/tweets2_o.jpg" /> <img width="670" height="329" width_o="670" height_o="329" data-src="https://freight.cargo.site/t/original/i/0cdd38bf18b6be040d91061f25ae092f5c711bc42bef45cc7d954b86417a928f/HoC_Social_Cinemagraphs_Frank_Look_JY_002_o.gif" 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src="https://freight.cargo.site/w/670/i/5d480fed5e81bccabae5cc2606eea2bbf145ee8dbab7f2e85f8e7a7b3c038c81/HoC_Social_Cinemagraphs_Claire_Smoke_JY_002_o.gif" /><img width="670" height="329" width_o="670" height_o="329" data-src="https://freight.cargo.site/t/original/i/e352e27da2ae2c610be21a604fa7110eea74c35c3ba8c06abb167386cac1bc9a/HoC_Social_Cinemagraphs_Gavin_JY_001_o.gif" data-mid="59283982" border="0" src="https://freight.cargo.site/w/670/i/e352e27da2ae2c610be21a604fa7110eea74c35c3ba8c06abb167386cac1bc9a/HoC_Social_Cinemagraphs_Gavin_JY_001_o.gif" /><img width="670" height="329" width_o="670" height_o="329" data-src="https://freight.cargo.site/t/original/i/a10b33f8252272537eeacb87c321299b58273039e6a88a3858d7eccd46f9aa23/HoC_Social_Cinemagraphs_Lisa_JY_001_o.gif" data-mid="59283983" border="0" src="https://freight.cargo.site/w/670/i/a10b33f8252272537eeacb87c321299b58273039e6a88a3858d7eccd46f9aa23/HoC_Social_Cinemagraphs_Lisa_JY_001_o.gif" /><img width="670" height="426" width_o="670" height_o="426" data-src="https://freight.cargo.site/t/original/i/55bed3e52fd49c09bfac12f1485418ad86d1e0e4ccb1b6ef73bb12d40303d822/HOC_supergif_3_st.gif" data-mid="59283989" border="0" src="https://freight.cargo.site/w/670/i/55bed3e52fd49c09bfac12f1485418ad86d1e0e4ccb1b6ef73bb12d40303d822/HOC_supergif_3_st.gif" /><img width="670" height="426" width_o="670" height_o="426" data-src="https://freight.cargo.site/t/original/i/a35a5492a174c9a8f60d5b84af2ad6b5d998e63140360640b79d292fc637a9e0/HOC_supergif_2_st.gif" data-mid="59283990" border="0" src="https://freight.cargo.site/w/670/i/a35a5492a174c9a8f60d5b84af2ad6b5d998e63140360640b79d292fc637a9e0/HOC_supergif_2_st.gif" /><img width="670" height="426" width_o="670" height_o="426" data-src="https://freight.cargo.site/t/original/i/60643b99dbc75a47fb3084ae2d66b3202c2456ace9822ec3a989ef153f7d0b0c/HOC_supergif_1.gif" data-mid="59283992" border="0" 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data-src="https://freight.cargo.site/t/original/i/e66c898376b3dffa8b26548490befcb7e3a7eca4e1f3cd3a58f7d1b5bdcc1f32/HoC_turnstileGIF_16.gif" data-mid="59283995" border="0" src="https://freight.cargo.site/w/670/i/e66c898376b3dffa8b26548490befcb7e3a7eca4e1f3cd3a58f7d1b5bdcc1f32/HoC_turnstileGIF_16.gif" /> <img width="660" height="108" width_o="660" height_o="108" data-src="https://freight.cargo.site/t/original/i/bd0a89419f2e4a47c36679782147c34ef828a045474ab8060b0f41675af293b5/HoC-press.jpg" data-mid="59283996" border="0" src="https://freight.cargo.site/w/660/i/bd0a89419f2e4a47c36679782147c34ef828a045474ab8060b0f41675af293b5/HoC-press.jpg" /> <img width="1143" height="693" width_o="1143" height_o="693" data-src="https://freight.cargo.site/t/original/i/6d9d72b7abd58d9eb960ab267f5655a6f6e5e3db59b1e2a6bebc86808e7698ad/Screen-Shot-2014-12-30-at-1.09.45-PM.png" data-mid="59284000" border="0" 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height_o="692" data-src="https://freight.cargo.site/t/original/i/dfe9eff10ab84ad0a922f0bebb76f8ac34740bc7295bcb5c75b50f87a71bae46/Screen-Shot-2014-12-30-at-12.06.39-PM.png" data-mid="59283998" border="0" src="https://freight.cargo.site/w/775/i/dfe9eff10ab84ad0a922f0bebb76f8ac34740bc7295bcb5c75b50f87a71bae46/Screen-Shot-2014-12-30-at-12.06.39-PM.png" /> Ignition, 2014 ECD: Chris Eyerman Creative Lead/CW: Michelle Gilbert CW: Arin Delaney AD: Ryan O'Nan + Susie Thai Social Strategist + CW: Will Melton Producer: Cindy Cho