CANNES Cyber Lion— Shortlist 2017
AdWeek Arc Awards 2017— Best Use of Brand/Product Integration Into Existing IP
“Meet Walter” is a marketing short produced for the film Alien: Covenant. Using the talents of Michael Fassbender, we wanted to introduce his new AI character as if it were truly being marketed as something you could actually purchase.
The campaign extends by asking viewers to “reserve” theirs at MeetWalter.com. On the site, simply enter your email address and receive updates as your product is “created.”
The Drum: "The technological details are stunning, but so is the script, the acting and the marketing tools that went along with making Meet Walter seem like a real product."
Bloody Disgusting: “Incredible... better than HBO’s Westworld...an absolutely stunning short film.”
Digital Spy: "Alien: Covenant has released its most unsettling teaser yet...and there's not a xenomorph or facehugger in sight."
Ad Age / Creativity: "Branded content done right."
Engadget: “It’s like an Apple ad for your next creepy humanoid robot.”
PC Mag: "It's product placement, but it's artfully executed."